Piazza Motor Nights

PIAZZA Motor Nights is an elegant opening-night gathering bringing together automotive culture, cocktails, music, conversation, and curated experiences under the stars during Monterey Car Week.

Designed as a cinematic social atmosphere rather than a traditional car show, the evening blends distinctive vehicles, hospitality, stylish crowds, and immersive nightlife-inspired energy in a refined outdoor setting on California’s Monterey Peninsula.

Guests can expect a warm evening of luxury hospitality, curated automotive presence, live entertainment, cocktails, and memorable social moments as Monterey Car Week begins to unfold.

Cocktail Chic Attire Encouraged

Participation Opportunities

Selected vehicles, hospitality brands, and immersive experiences help shape the atmosphere of PIAZZA Motor Nights.

Vehicle Showcase
Present an exceptional vehicle as part of the curated Piazza atmosphere. Selected vehicles are reviewed individually based on rarity, visual impact, and overall atmosphere fit.
Apply for Vehicle Showcase

Brand Partnerships
Align your brand with one of Monterey Car Week’s most cinematic opening-night experiences through hospitality integrations, luxury collaborations, and curated guest engagement opportunities.
Explore Brand Partnerships

Curated Activations
Create immersive experiences designed to become part of the evening atmosphere, including lounges, tastings, artistic collaborations, hospitality concepts, and experiential moments.
Submit Activation Concept

Reserve Access
Early-bird access and VIP experiences are now available.
Reserve Access