View Monterey Stars Awards Winners

Motorlux 2024: The Ultimate Kickoff Party to Monterey Car Week

Motorlux 2024: The Ultimate Kickoff Party to Monterey Car Week

Motorlux 2024: A Celebration of Automotive Artistry and Luxury Living

As the publisher of the Monterey Car Week Guide and WhatsUpMonterey, I've had the pleasure of witnessing some of the most breathtaking automotive events over the years. However, the 2024 edition of Motorlux, hosted at the Monterey Jet Center, was something truly exceptional—a spectacular fusion of automotive artistry, luxury living, and culinary creativity that set the perfect tone for the festivities to follow.

A Night of Elegance and Excitement

Motorlux has long been considered the unofficial kickoff party to Monterey Car Week, and for good reason. This year, over 4,100 guests gathered at the Monterey Jet Center on the evening of August 14th, all eager to indulge in an event that has become synonymous with luxury and elegance. The atmosphere was electric, as enthusiasts, collectors, and socialites mingled among a stunning array of vehicles and aircraft, all while savoring the finest offerings from 25 local chefs.

What struck me most about this year's Motorlux was the seamless integration of different elements—cars, planes, food, and fashion—all curated to create an experience that was both sophisticated and exhilarating. The event was a feast for the senses, with every detail meticulously planned to ensure that each guest felt like they were part of something extraordinary.

Automotive Artistry on Display

One of the highlights of Motorlux 2024 was the diverse collection of 225 enthusiast vehicles and 14 aircraft on display. From vintage icons to modern marvels, each vehicle told a story of craftsmanship, innovation, and passion. The debut of vehicles like the Kindred Motorworks EV Bronco and the Meyers Manx Tarmac Touring Edition was a testament to the ever-evolving nature of the automotive world, where tradition and innovation coexist in perfect harmony.

As we look forward to next year's Motorlux, one thing is certain: the 2024 edition has set a new standard for what an automotive event can be. It was a night of elegance, excitement, and above all, a celebration of the art of living well. I can't wait to see what the future holds for Motorlux and the incredible community that makes it all possible.

As I wandered through the displays, I couldn't help but feel a deep appreciation for the artistry involved in creating these machines. "The vehicles here aren't just cars; they're expressions of human ingenuity and creativity," I remarked to a fellow enthusiast. "Each one is a masterpiece, a testament to the dedication and passion of the people who built them."

The aviation side of the event was equally impressive. Among the dozen aircraft showcased was the iconic P-51D Mustang, known as "Plum Crazy," a vintage fighter that has a storied history of air racing and air shows. The juxtaposition of these powerful machines against the backdrop of the Monterey Jet Center added an extra layer of grandeur to the evening.

The Broad Arrow Auction: A Runway of Dreams

Perhaps the most exciting part of Motorlux 2024 was the Broad Arrow Auction, which took place over two days during the event. This innovative auction introduced a fashion show-inspired runway format, complete with dual viewing galleries that allowed bidders and audience members to fully immerse themselves in the auction's energy.

The auction was a resounding success, generating an impressive $71.5 million in sales, with 85% of all lots sold. The highlight of the auction was undoubtedly the sale of a 1997 Porsche 911 GT1 Rennversion, which fetched a staggering $7,045,000. This was just one of the many records set during the auction, including the sale of a 1998 RUF CTR 2 for $2,095,000, the highest price ever achieved for a RUF at auction.

As I watched the auction unfold, I couldn't help but marvel at the excitement and passion in the room. "The Broad Arrow Auction is more than just a sale; it's a celebration of the automotive world and the people who love it," I observed. "It's a place where dreams are realized, and history is made."

Culinary Delights and Community Spirit

Motorlux 2024 wasn't just about cars and planes; it was also a celebration of the local community and its culinary talents. The 25 chefs who participated in the event brought their A-game, offering guests a taste of Monterey's finest cuisine. From delicate hors d'oeuvres to sumptuous main courses, every bite was a testament to the region's rich culinary heritage.

One of the most talked-about features of the evening was the "bacon wall," where guests could select a generous slab of bacon to enjoy with their drinks. This playful yet indulgent offering perfectly captured the spirit of Motorlux—an event that knows how to have fun while maintaining an air of sophistication.

But beyond the food and drink, Motorlux also made a significant impact on the community by supporting two important causes: the CHP 11-99 Foundation, which assists families of California Highway Patrol officers in times of need, and the Navy Post Graduate School Foundation. It's heartening to see an event of this magnitude give back to the community in such meaningful ways.

A Night to Remember

As the evening drew to a close, I found myself reflecting on the many experiences Motorlux 2024 had to offer. From the stunning vehicles and aircraft to the lively auction and delicious food, every aspect of the event was designed to create an unforgettable experience. But more than that, Motorlux was a celebration of the people who make Monterey Car Week so special—the enthusiasts, the collectors, the chefs, and the community members who come together to share their passion for all things automotive.

In the end, that's what Motorlux is all about—bringing people together to celebrate the things they love. As I left the Monterey Jet Center that night, I couldn't help but feel grateful to be part of such a vibrant and passionate community. "Motorlux is more than just an event; it's a celebration of our shared love for cars, planes, and the finer things in life," I said to a friend as we walked to our cars. "It's a night we'll never forget."

As we look forward to next year's Motorlux, one thing is certain: the 2024 edition has set a new standard for what an automotive event can be. It was a night of elegance, excitement, and above all, a celebration of the art of living well. I can't wait to see what the future holds for Motorlux and the incredible community that makes it all possible.

Looking ahead to 2025, it's never too early to start planning your Monterey Car Week experience. To ensure you don't miss any of the incredible events, auctions, and experiences, be sure to check out the Monterey Car Week Guide. Stay informed, explore the upcoming schedules, and prepare to immerse yourself in another unforgettable celebration of automotive excellence at Monterey Car Week 2025.

Photo Gallery