Demographics Data
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Demographics Data

Aggregated demographics data about people who visit our website, social media channels and engage with us.

Note: Index is a comparison of the audience composition of this property (website, app or network) or Audience Segment to the Internet population. The higher the index number, the more concentrated the property is in a particular demographic. For example, if a property indexes 100 for age 18-24, that means a given visitor is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, while an index of 50 means half as likely.


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Learn more about our Digital Marketing Programs and Audience Demographics.

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